It’s going to be a year since I started PINKU as a full time job and what a year it has been! I can safely say that running my own business been one of the most challenging, draining and at the same time, the most exhilarating experience of my life.
Running my own business is like my very own drug addiction, I’m always obsessed about it (I don’t even know what the phrase 9 to 5 means anymore!) and get a high every time an order comes through but it’s not all fun! There have been moments when I have been brought to tears, spent days doubting myself (and the business) but ultimately, it’s all been valuable lessons in life.
For those of you who are contemplating embarking on your own entrepreneurial adventure, here are a few lessons I’ve learned from the past year.
1. Friends are important
Note how I made this the first lesson? That’s because without the connections I have made through my business, I would not have had the opportunities that I’ve had or come this far on my own! For example, I had the most fortunate opportunity to collaborate with Candy Kittens for their London Fashion Week pop up event, this would not have happened if it weren’t for Instagram and it’s ability to allow me to connect with some of the most amazing people out there in the world.
2. Stay motivated!
I cannot tell you how important it is to believe in yourself and just keep going. Perseverance is key, even in those moments of self doubt! If you really are feeling in a rut, why not spend a few days to reflect and generate new ideas for your business? Running a business is a journey of continuous growth, not just the obvious growth in income from your business but the growth in belief in yourself, growth in confidence in your business and growth in the ability of your business. I’m always looking for ways to improve my business and even if the new things I try don’t work out, it is a lesson learned!
3. Branding is everything
When you watch adverts on TV, isn’t it sometimes obvious to tell whether it is a Marks & Spencer or John Lewis advert? Well, it’s because they spend a considerable amount of time making a brand image for themselves. Whether it be the set of colours that you associate your brand with, the style of photos on your Instagram or just your logo, by sticking to the same branding it becomes easier for customers to remember you.